about

The Process

When it comes to manufacturing we chose to focus on quality over quantity.

All MiJu Official jewelry is made by a family owned factory in Bangkok with a passion for jewelry just as big as our own.

DESIGNING

First, all MiJu Official items are designed by founder and creative director Michelle. 

She only designs jewelry she would truly wear every day herself. 

CAD DESIGN APPROVAL

Once the production team receives all Michelle's hand drawn sketches they can start on the computer designs. 

Often a digital design is reviewed and adjusted multiple times before it's perfect.

MOLD MAKING

Once all CAD designs have been approved, our amazing team in Bangkok can start making the molds.  

Their exceptional craftsmanship creates these extremely detailed handmade molds.

SAMPLE PRODUCTION

Probably the most exciting part of the process.. 

After months of planning, designing and producing a collection finally comes to life.

All samples can now be sent to The Netherlands for the final review.